The language of incomprehension
As I sat through yet another PowerPoint presentation in yet another meeting delivered with yet a further string of incomprehensible English this week, my thoughts turned to how able, articulate and intelligent people can so mangle words and language as to destroy all meaning and commonsense.
I have glazed over as I listened to yet more laser focus, drilling down, enhancing of client alignment, leveraging of assets and other gobbledegook. Government departments now have “stakeholder engagement officers”. Once upon a time, people just told other people what they were doing and how they were doing it directly, without the need for intermediaries to confuse the message.
And furthermore, we now have euphemisms such as credit crunch (unwise financial gambling), sub-prime (reckless lending) and other ways of avoiding the real truth.
Imagine if President Kennedy in launching the moon landing mission in 1961 had described the objective not as to “get an American to the moon and back safely in this decade” but instead “seize leadership in the space race through aligned technology initiatives and leveraged team-based routines”? The whole purpose of the Kennedy mission statement was to express concisely and clearly what was intended so that everyone could understand – and support.
Professor Russell Ackoff, one of the Grand Old Men of management theory, commented on the contributions of a business school education.
He said it gives you:
1. A vocabulary that enables you to speak with authority on things you don’t understand,
2. A set of operating principles that lets you withstand any amount of contrary evidence, and
3. A ticket to a job where you can learn something about management
Perhaps we should take a leaf out of Kennedy’s book, and have a concerted effort to ruthlessly stamp out grotesque use of words and phrases which seek to obfuscate and avoid rather than illuminate and inform.
Will anyone out there care to join this campaign?



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